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How We Created a Podcast in Just 48 Hours

By Sagan
Learn how we created a podcast... in just 48 hours! In this article, you'll get a behind-the-scenes peek at the first 24 hours of the Candid Conversations podcast, a business podcast sharing real-life stories about entrepreneurship.

The First 24 Hours of Candid Conversations…

Hour Zero

You just KNOW you’re in for an interesting conversation when, upon hearing the ping of Google Hangouts, you wander over to your laptop to see that your biz bestie has written you a lengthy message beginning with a simple, “Idea:”

The idea that Dan had? To start a podcast about small business, entrepreneurship, marketing, and more.

But not *just another business podcast*, because let’s be honest, there are a LOT of them out there.

(Not that there’s anything wrong with that. I love a good business podcast! But the market IS just a *little* saturated ;))

What appealed to me the most about Dan’s idea to start a podcast was that this one would be all about providing an in-depth look at the behind-the-scenes of real-life businesses, and having real, raw conversations with a diverse group of other business owners and communications specialists.

Overwhelmingly, as a small business strategist who teaches other solopreneurs how to start their own businesses, I keep hearing how much my students want to see examples of what other people have struggled with and how they’ve overcome obstacles. Every business is unique, and every person’s challenges and experiences are different—but we can all learn something from all of it. Sharing stories is what connects us, inspires us, empowers us to come into our own.

Up until this past week, I had a vague notion that it would be cool to start a business podcast. After all, podcasts are becoming the hot new thing: everyone seems to be starting a podcast these days (and for good reason: podcasts are awesome!). But while I kind of liked the IDEA of starting a podcast, I just couldn’t see how it would be any different than what other people were doing… and it seemed like a lot of work, especially because the tech side of things is so NOT my strong suit.

All of that is to say, I hadn’t seriously considered the idea of podcasting until Dan announced his concept this past Monday night.

My response? “That sounds awesome! I love it!”—and then we immediately dived into brainstorming name ideas, because that’s apparently how we roll.

It still felt a little pie-in-the-sky at this point (after all, we’d been talking about it for approximately 15 minutes), but when Dan said how much he wanted to start putting plans together for it, I suggested we get started that night.

I mean, I DID have a pretty important date to watch BBC’s Pride & Prejudice by myself, but I guessed that could be put off for another evening.

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