So you want to get sponsors for your podcast! That’s awesome. One thing you’ll want to have is a Sponsor Packet: a document outlining what a sponsor needs to know when they’re considering whether or not to sponsor your podcast. Let’s go over how to create a sponsor packet for your podcast today…
What should you include in your podcast show notes? Everyone does podcast show notes a little bit differently, but here are our recommendations for doing podcast show notes…
1) Create a template for yourself.
Your podcast show notes should be the same format for every episode. Consistency is key! Figure out the style you want to go with and stick with it. This will also make it that much easier for you to write the intro, resources section, etc. because you can copy and paste some of it from one episode to the next.
Your template might look differently from ours, but we like to begin with an introduction to the episode and a sponsor shout-out, the embedded episode from Soundcloud, a link to iTunes, and then a series of timestamps with associated topics and key pullquotes. We complete each podcast show notes with an “Awesome People & Resources Mentioned In This Episode” section, and an opportunity to connect with us farther and share the episode. We also include Click-To-Tweets and graphics throughout the podcast show notes (more on that below).
Thinking about starting your own podcast? You’re in luck! With our new (free!) Podcast Tools & Resources Guide, you can get started with making a podcast this week.
After all, we created a podcast in just 48 hours—why shouldn’t you be able to do the same?
The Podcast Tools & Resources Guide features 19 tools and resources you can use to start a podcast. This handy cheatsheet is exactly what you need to get started as a podcast host when you’re a beginner podcaster (just like we were).
Guess what? We’ll be sharing more resources in the future on how to start a podcast, so grabbing this tools and resources cheatsheet NOW will mean you’ll get the inside scoop as we put together additional tips and materials!
Our timeline for creating a podcast moved very quickly: Dan came up with the idea on Monday March 20, we did an epic brainstorming session that very evening, and by Wednesday March 22 (yes, two days later!), we recorded the first episode. Less than a week later, we published that first episode on iTunes.
Talk about a whirlwind!
In the spirit of transparency and sharing the real, raw (one might even say… candid) behind-the-scenes of our business and podcast as we create it, today I want to dive into what REALLY happened when we recorded our first podcast episode.
Recording Episode #1…
After coming up with the podcast idea of listening to inspiring stories of entrepreneurship, Sagan and I launched our first small business podcast episode (sponsored by Winnipeg Comedy Festival) featuring a guest interview with Monica of Ethero Events, secured 10 additional interviewees, and five official episode sponsors… in just 10 days.
The First 24 Hours of Candid Conversations…
You just KNOW you’re in for an interesting conversation when, upon hearing the ping of Google Hangouts, you wander over to your laptop to see that your biz bestie has written you a lengthy message beginning with a simple, “Idea:”
The idea that Dan had? To start a podcast about small business, entrepreneurship, marketing, and more.
But not *just another business podcast*, because let’s be honest, there are a LOT of them out there.
(Not that there’s anything wrong with that. I love a good business podcast! But the market IS just a *little* saturated ;))
What appealed to me the most about Dan’s idea to start a podcast was that this one would be all about providing an in-depth look at the behind-the-scenes of real-life businesses, and having real, raw conversations with a diverse group of other business owners and communications specialists.
Overwhelmingly, as a small business strategist who teaches other solopreneurs how to start their own businesses, I keep hearing how much my students want to see examples of what other people have struggled with and how they’ve overcome obstacles. Every business is unique, and every person’s challenges and experiences are different—but we can all learn something from all of it. Sharing stories is what connects us, inspires us, empowers us to come into our own.
“Sharing stories is what connects us, inspires us, empowers us to come into our own.” – @Saganlives #candidpodcast
Up until this past week, I had a vague notion that it would be cool to start a business podcast. After all, podcasts are becoming the hot new thing: everyone seems to be starting a podcast these days (and for good reason: podcasts are awesome!). But while I kind of liked the IDEA of starting a podcast, I just couldn’t see how it would be any different than what other people were doing… and it seemed like a lot of work, especially because the tech side of things is so NOT my strong suit.
All of that is to say, I hadn’t seriously considered the idea of podcasting until Dan announced his concept this past Monday night.
My response? “That sounds awesome! I love it!”—and then we immediately dived into brainstorming name ideas, because that’s apparently how we roll.
It still felt a little pie-in-the-sky at this point (after all, we’d been talking about it for approximately 15 minutes), but when Dan said how much he wanted to start putting plans together for it, I suggested we get started that night.
I mean, I DID have a pretty important date to watch BBC’s Pride & Prejudice by myself, but I guessed that could be put off for another evening.